Now, this will only work for Republicans running for office. Democrats will find this grassroots campaign strategy totally useless because this strategy is based on truth, commitment and courage. I have grown accustomed to grassroots campaigning because my last election bid was run on a shoestring budget.
I want to thank the 278,088 Miami-Dade County residents who voted for me in the 2020 County Clerk of the Courts election. Voters in both Miami-Dade and Broward Counties can be assured that I will work hard for your votes in the 2022 election. The highlights of a grassroots campaign are the following:
The grassroots candidate talks to friends and strangers to get signed petitions to be on the ballot.
Campaign fundraising is directed to individuals, small groups and lots of letter writing to donors.
Incoming and outgoing calls to local small business owners are given priority status.
Donation request letters are mailed to individuals and past donors.
Candidates write blog articles and produce podcast episodes to communicate their platforms to the public.
Candidates have easily, recitable platform messages hardwired in their live presentations.
Candidates create a following, their own body-politic to generate campaign buzz.
Over time, the grassroots campaign takes a life of its own and begins to generate voter consciousness resulting in a consistent flow of campaign donations.
And for the 2022 Congressional race, I definitely need to have enough funds to finish strong to represent District 23 voters the best way I can.
What is not a grassroots campaign.
Special interest donors who donate in return for future promises.
Candidates who are neither seen nor heard by voters, but have huge campaign funds.
The grassroots campaign develops a deep understanding of their voter constituents' needs. The grassroots candidate has his or her finger on the pulse of the community because he or she has identified the top issues impacting both Republican and Democrat voters. Thanks for reading this blog article and listening to the connected podcast episode. Rubin Young
Republican Congressional Candidate
Florida District 23